Blue Bell began delivering ice cream to stores across Louisiana and Jackson, Miss., and its surrounding areas today. This is the fourth phase of the company’s five-phase market re-entry plan.
“We entered phase three a week ago, and today we are ready to turn our attention to phase four,” said Ricky Dickson, vice president of sales and marketing for Blue Bell. “Our personnel will be in stores throughout the week filling freezers and restocking as needed. We are excited to be back in Louisiana and the Jackson, Miss., area.”
To begin phase four, Blue Bell brought back 115 of its employees who were put on paid furlough earlier this year bringing the total number of furloughed employees brought back to work to approximately 1,000.
Blue Bell will expand its territory again on Jan. 11 with the addition of the El Paso, Texas, Little Rock, Ark., and Memphis, Tenn., areas. Phase five will follow, however no date has been announced.
“Our three manufacturing plants continue to make good progress, allowing us to increase our production capacity,” Dickson said. “Our market re-entry has taken time, but our priority has always been to make sure we have enough inventory to properly service an area before moving into the next phase. Our fans have shown great patience and understanding during this time and we are extremely grateful.”
For now Blue Bell is producing the following flavors of ice cream: Buttered Pecan, Cookies ’n Cream, Dutch Chocolate, Homemade Vanilla, Peppermint, Pistachio Almond and The Great Divide. 12-pak Homemade Vanilla Cups and 12-pak Homemade Vanilla and Dutch Chocolate Cups are also available in stores.
For more information on each phase and to search if ice cream is currently available in your area, visit www.bluebell.com and click on Blue Bell Locator.