The wait is over.
Ragin’ CajunsTM Genuine Louisiana Ale is now available in bottles.
Kody Thompson, marketing manager for Schilling Distributing Company Inc., said demand has been high since the craft beer – on draft – was introduced in September. It sold out at the Louisiana Ragin’ Cajuns first home football game, for instance.
“We’ve only delivered bottles one day so far,” Thompson said Wednesday. “Yesterday we went to 45 accounts and sold 380 cases. We’re going to double that today.”
Ragin’ CajunsTM Genuine Louisiana Ale was developed by Bayou Teche Brewing of Arnaudville, La., in partnership with the University of Louisiana at Lafayette. It was inspired by rice, a staple ingredient grown in Louisiana. It’s intended to complement tailgating foods and has a crisp taste.
Thompson said the easiest way to determine where Ragin’ CajunsTM Genuine Louisiana Ale is sold is to download Schilling Distributing’s smartphone app, “LiquidFinder.” The app is available at the App Store and Google Play.
“It’s free. Go to the app and search ‘Ragin.’ We update it every morning. It will tell you everywhere to go (to buy the new beer).”
Thompson said the new beer “will be available at a lot of places. We will definitely have it in most of the big chains and independent stores by the weekend.. They’re ready to roll with it.”
The introduction of Ragin’ CajunsTM Genuine Louisiana Ale has been exceptional, he added.
“This is definitely above and beyond the typical rollout for us, especially for a craft beer. It’s the first time we’ve done something locally like this, where we’re the first one coming out with a brand with this much consumer anticipation.”
Karlos Knott, president of Bayou Tech Brewing, said it takes four weeks to brew a batch of Ragin’ CajunsTM Genuine Louisiana Ale because it’s fermented and aged at low temperature. That’s longer than it takes to produce many other craft beers.
He predicted that it will soon be available throughout south Louisiana.
Proceeds of the new craft beer’s sales will be used to support the University’s academic, research and athletics programs.