ALEXANDRIA, LA — Communication studies/public relations graduate, Anaice Hackett of Scott, LA
has become the first LSUA student to earn the Certificate in Principles of Public Relations
through the Universal Accreditation Board (UAB), which includes nine participating public
relations professional organizations from across the United States and Puerto Rico. The
Certificate in Principles of Public Relations is an entry-level certificate designed to demonstrate
a fundamental level of knowledge for graduates entering the public relations profession.
Hackett is a graduate of Tuerlings Catholic High School and is currently enrolled in a
communication graduate program in Lafayette.
“The Certificate in Principles of Public Relations gives emerging professionals a competitive edge
in the job market,” said Melissa C. LaBorde, APR, associate professor of communication studies
and faculty coordinator for the Certificate. “It distinguishes them as a rising professional among
their peers who understands the core elements of strategic communication and real-world
application of important concepts. I am so proud of Ana.”
LaBorde is among a small group of public relations professionals who developed the Certificate
in the Principles of Public Relations program. LSUA is one of three Louisiana universities that
currently have faculty coordinators to offer the program joining Loyola and LSU-Baton Rouge.
“As a 5-year member of the UAB, this is very special for me,” LaBorde said. “I was honored to be
part of the workgroup that developed the program. I continue to work on technical reviews and
item writing, so to have our first student earn the Certificate brings the process full circle.”
The UAB administers several programs to promote lifelong learning in the public relations
profession, including Accreditation in Public Relations (APR), a designation earned by
professionals that demonstrates competency in the knowledge, skills and abilities required to practice public relations effectively and strategically. The Certificate helps set the stage for
students to think about the APR and other opportunities to grow as a professional through the
course of their career.
To qualify for the Certificate examination, students must (a) be within six months of graduation
(before or after) from an accredited college or university whose undergraduate or master’s
degree is in public relations or a related area of study; AND (b) be members or affiliate members
of the Public Relations Student Society of America or student member of another UAB
Participating Organization, such as the Florida Public Relations Association or the Southern
Public Relations Federation; AND (c) complete a campus-based Certificate preparatory course or
the Certificate in Principles of Public Relations Online Study Course.
Examination topics include strategic planning (research, planning, implementation and
evaluation process), media relations, communication models and theories, information
technology, and ethics and laws.
More information about the Certificate and the UAB is available at http://www.prcertificate.org